Read e-book online Radio handbook PDF

By Carol Fleming

ISBN-10: 0203444450

ISBN-13: 9780203444450

ISBN-10: 0203752694

ISBN-13: 9780203752692

This complete advisor to radio, thoroughly rewritten for its moment version, examines elements from song to information, from phone-ins to activities programmes, in addition to providing recommendation on operating in radio.

content material: booklet hide; name; Contents; Acknowledgements; creation; The renaissance of radio; The radio revolution; Radio kind; The voice of the station; The position of reports; The instruments of broadcasting; kinds of programming; Radio representations; responsibility; Getting all started in radio; thesaurus; Bibliography; Index.
summary: This complete consultant to radio, thoroughly rewritten for its moment variation, examines parts from tune to information, from phone-ins to activities programmes, in addition to supplying recommendation on operating in radio

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The basic requirement we have for a radio station is that it provides information and entertainment. Beyond that, however, the brand we choose also says something about what is important to us: someone who shops in Costcutter is more likely to be interested in the prices of the goods than someone who shops in Sainsbury’s where the price is less important than the perceived quality of the goods. Similarly listeners to BBC 5 Live are more likely to be interested in news and sport than listeners to Classic FM whose taste is for light classical music.

Although slower off the mark than the BBC, the big commercial groups are also keen to establish an on-line presence, and both Capital Radio and the GWR group launched their sites at the end of 2000, keen to exploit a market that allows advertisers to reach an audience ‘simultaneously over the airwaves and on screen’ (Mills 2000). But Internet radio is not just confined to existing stations going on-line. com, the ‘UK’s first Internet radio station to broadcast live 24 hours-a-day’, was launched with the slogan ‘the future has no frequency’.

This is followed by a three-hour breakfast show in English that is ‘very zany and fast moving’. The bulk of the day is broadcast in Hindi and targets housewives, factories and the elderly, before returning to English broadcasting for drive-time. Evening and weekend broadcasts have programmes in Punjabi, Bengali and Gujarati. m. m. which is a mix of local news and news from the Indian subcontinent, three of which are in Hindi to cater to elderly listeners. For all the success of Sabras Sound, Don Kotak is frustrated at the lack of choice in radio for Asians.

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Radio handbook by Carol Fleming

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