Download e-book for kindle: Crunch!: A History of the Great American Potato Chip by Dirk Burhans

By Dirk Burhans

ISBN-10: 0299227707

ISBN-13: 9780299227708

The potato chip has been certainly one of America’s favourite snacks given that its unintended beginning in a nineteenth-century kitchen. Crunch! A background of the good American Potato Chip tells the tale of this crispy, salty deal with, from the early revenues of in the neighborhood made chips at nook groceries, county gala's, and cafes to the mass advertising and company consolidation of the fashionable snack nutrition undefined.     Crunch! additionally uncovers a depressing facet of potato chip historical past, together with a federal research of the snack foodstuff within the Nineties following common allegations of antitrust job, unlawful buyouts, and predatory pricing. within the wake of those “Great Potato Chip Wars,” company snack divisions closed and dozens of family-owned businesses went bankrupt. but, regardless of consolidation, many small chippers persist into the twenty-first century, as mom-and-pop businesses and upstart “boutique” companies serve either new shoppers and markets with robust nearby loyalties.     Illustrated with photographs of early snack foodstuff paraphernalia and shrewdpermanent packaging from the honor days of yank ads paintings, Crunch! is an informative journey of enormous and small enterprise in the USA and the vicissitudes of well known tastes. most sensible Books for common Audiences, chosen by means of the yankee organization of college Librarians, and amazing booklet, chosen through the general public Library organization

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John Kelley was an engineer for Woodman in the 1940s, right after the war. ” Most machines, other than Woodman’s, filled twenty bags a minute, but the average company could produce a thousand pounds of chips an hour. If Bursting the Seams 35 Utz production line. ) the packaging machinery broke down, the cook was typically called on to repair it. According to Kelley, “He’d have a ball peen hammer and an adjustable wrench, and that’s about it. ” Kelley’s trial by fire as a fresh young engineer was to fly to New Orleans to repair a Woodman packager owned by Bill Dickey of Dickey’s Potato Chip Company.

One gets the feeling that the elder Noss stayed up late at night developing his chip organization. The first newsletters were mimeographed, replete with crossed-out words—indicating that the typist, likely not a secretary, changed his mind in mid-sentence. One also gets the feeling that Harvey Noss had his work cut out for him. It’s hard to believe now, but at that time there were ongoing problems educating retailers and consumers about just what potato chips were; some merchants thought they were to be used for washing, like soap chips.

They say he had several wives—perhaps as many as five. In the summer of 1953, he was chef at this upscale lodge, in this most upscale New York summer spot. Crum was a respected chef and not a man to be trifled with. Known for his cranky temperament, he did not bow to anyone. Patrons of his cooking included former presidents, governors, and robber-baron millionaires of the times, but even these upstanding citizens were treated just like everyone else. Legend has it that Crum once made both William Vanderbilt and Jay Gould, two of the era’s wealthiest entrepreneurs, wait well over an hour just to be seated for dinner—taking 15 16 Creation Myths their turn along with wage earners.

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Crunch!: A History of the Great American Potato Chip by Dirk Burhans


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