By Jeannette A. Woodward
How can libraries make a distinction of their groups while clients decide to hand around in the spacious, well-stocked new book shop in its place? With the aim of aiding libraries marketplace their companies utilizing reasonably cheap or no-cost suggestions, Woodward stocks functional classes for any library's revitalization encouraged by way of the luck of mega bookstores. Bookstores have succeeded via concentrating on the buyer, and libraries have to take a web page from this playbook. whereas holding one eye on their mission-to increase library use and raise relevance whereas serving neighborhood needs-libraries can increase customer support, appears, and performance in ways in which improve its group venture. Use growing the Customer-Driven Library to: provide obtainable, customer-friendly symptoms, catalogs, and inside areas; establish the original wishes of your library's community-then meet these wishes; Create a step by step, personalized promoting plan that communicates together with your marketplace; locate within your means how one can connect-from straightforward websites to promotional brochures; convey buyers what the library has to supply and appeal to them to offer it a try out; Libraries stay very important to the enterprises and groups they serve. utilizing those outreach and advertising suggestions, Woodward exhibits libraries easy methods to "Become greater than a bookstore," even with out a hefty funds.
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Extra info for Creating the Customer-Driven Library: Building on the Bookstore Model
Boxes are piled everywhere. Walls that haven’t been painted in years are covered with torn scraps of paper, coffee-stained flyers announcing events that took place five years ago, and brittle Scotch tape. Dented and much-abused yellow oak desks are squeezed in between Wal-Mart computer tables. Cables are strung like clothesline, and you cannot walk across the room without navigating an obstacle course of obsolete equipment, teetering stacks of magazines, and vintage desk chairs. If I were impolite enough to comment on the mess, I would probably be told that there is not enough money to purchase new furniture because the collection must come first.
In fact, if you look at a typical Amazon web page, you’ll see only a very small section given over to bibliographic data. Most of the page consists of book reviews, opinions of other readers, sample pages from the book, audio clips from the CD, rankings that indicate popularity, and suggestions for other books and media that customers might enjoy. All this information is provided with the goal of bringing the customer closer to an affirmative decision. Does the information in a MARC record assist customers in deciding whether this is a book or video they might want to check out?
You might ask when they last visited the library or whether they’ve visited the library during the past year. Extrapolate the results of this sample to the library’s service population. In other words, if the library serves 12,000 people and one-third of your spaghetti-craving respondents visited the library during the past year, then you might conclude that about 4,000 residents are library users. How does this compare with the statistics you have been collecting within the library? Collecting Only Useful Information Does it sound as if this is going to be a lot of work?
Creating the Customer-Driven Library: Building on the Bookstore Model by Jeannette A. Woodward