Nicolas King's Corporate Venturing PDF

By Nicolas King

ISBN-10: 1841123714

ISBN-13: 9781841123714

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Throughout her career, Paxton has always been ready to take a lead on offering a vision, for example on the future for the drinks industry. ‘‘I would talk about the way consumers would interface with the Web or WAP phones’’ she says, ‘‘even though I don’t know an awful lot about it. ’’ She has also made a point of developing allies in the company. She and her opposite number in marketing at Diageo have often worked as a team, giving a lead to the business’ direction. ‘‘They’d look to me and the marketing director, equally, for a kind of picture,’’ says Paxton.

I was literally out there on my own doing pitches to prospective customers and following it up,’’ she says. ‘‘I thought that it would be very different from what I did as a business analyst. ’’ In a sense, Paxton, 44, has been storing away lessons throughout her career in preparation for her move into a more commercial role. ‘‘Looking back,’’ she says, ‘‘it’s always been important to me to work for highly branded companies. In retrospect that’s proved enormously useful. I’ve always been in a culture that puts the brand first.

Are the business strategy and structure likely to bring about the desired exit? Are the managers keen to exit or do they need to be offered incentives? Thinking through the exit strategy often repays the effort in unanticipated ways. Wall recommends drawing up a checklist for the management team to consider each aspect of exit preparation. For example, one shareholder can hold up the disposal of a business. Keeping the shareholding structure simple from the start will avoid this situation arising.

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Corporate Venturing by Nicolas King


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