Read e-book online Corporate Finance Teil 2: Finanzierung in den Lebensphasen PDF

By Heiko Staroßom

ISBN-10: 383494100X

ISBN-13: 9783834941008

ISBN-10: 3834941018

ISBN-13: 9783834941015

Dieses Buch ist in mehreren Jahren Lehrtätigkeit an der Universität Bremen entstanden. Insofern folgt es dem Ehrgeiz, als Grundlage für eine anspruchsvolle Lehrveranstaltung zu dienen und darüber hinaus kann es jedem Praktiker Nutzen stiften. Es richtet sich deshalb auch an Steuerberater, Wirtschaftsprüfer, Anwälte sowie Mitarbeiter im Finanzmanagement auf der Seite der Unternehmen oder in der Firmenkundenbetreuung auf der Seite der Banken. Der Aufbau dieses Buches löst sich von dem traditioneller Werke; es orientiert sich an den Lebensphasen eines Unternehmens. Eine Fülle von Abbildungen, Tabellen und Beispielen unterstützt die leichte Lesbarkeit. Weiterführende Literaturangaben am Ende eines Kapitels sollen zum vertiefenden Studium anregen. Die einzelnen Kapitel folgen einer aufbauenden Logik, können aber trotzdem weitgehend isoliert von vorangehenden oder folgenden Kapiteln genutzt werden. Teil 2 untersucht die unterschiedlichen Ausgestaltungen von Instrumenten der betrieblichen Finanzierung jeweils in der Früh-, der Expansions-, der Reife- und der Abstiegsphase.

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Extra resources for Corporate Finance Teil 2: Finanzierung in den Lebensphasen einer Unternehmung

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Für Unternehmen, die in einem Qualitäts- und Innovationswettbewerb stehen, stellt sich dagegen eher die Frage nach ausreichenden Ressourcen an Forschungs- und Entwicklungsmitteln. Die zentrale Aufgabe der Kommunikation im Marketing besteht darin, ein unverwechselbares Angebot zu formulieren und im Gedächtnis der Kunden zu verankern. Man spricht von der Positionierung eines Produkts, einer Marke oder eines Unternehmens. Gut positionierte Produkte hinterlassen beim Konsumenten also immer einen ganz bestimmten Eindruck, wenn er an das Produkt denkt.

Alles weitere wird sich aus den Notwendigkeiten der Geschäftstätigkeit ergeben. Die Organisation muss flexibel sein und sich ständig neuen Gegebenheiten anpassen können – es kann erwartet werden, dass das Unternehmen wiederholt umorganisiert werden muss. Für jeden Bereich muss festgelegt werden, wer wofür verantwortlich ist (Arbeitsteilung und Verantwortung). Wenn dann noch übergreifende Funktionen wie Geschäftsleitung, Personal, Finanzen und Administration eingerichtet wurden, ist die Organisation funktionstüchtig.

Was ist der Nutzen für Ihre Zielkunden? • Welches Marktvolumen und welche Wachstumsraten prognostizieren Sie? • Welche Wettbewerbssituation liegt vor? 3 Produkt- und Unternehmensstrategie Die Unternehmensstrategie ist ein wichtiger Bewertungsschwerpunkt bei der Beurteilung der Unternehmensführung. Aus der Strategie leitet sich unmittelbar ab, auf welchem Weg das Unternehmen seine wirtschaftlichen Ziele erreichen will. Es gibt keine generell richtigen oder falschen Strategien. Dazu sind die individuellen Rahmenbedingungen und Voraussetzungen viel zu unterschiedlich.

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Corporate Finance Teil 2: Finanzierung in den Lebensphasen einer Unternehmung by Heiko Staroßom


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