By Jeff Conant
Part literary feedback, half media research, and half advertising instruction manual, A Poetics of Resistance offers a refreshingly new tackle the Zapatistas. whereas a lot has been written at the background of the Zapatista insurgency and at the communiqués of Subcomandante Marcos, little or no has been acknowledged approximately Zapatismo: the ideologies, organizing methodologies, and communications concepts of the circulation. The attraction of the Zapatistas, and their survival, has as a lot to do with their ambitions as with the compelling and wildly powerful language and aesthetics they’ve used to exhibit their imaginative and prescient. Weaving jointly various parts of poetics and symbolism, Zapatismo has emerged as whatever solely new: a resolutely radical public relatives crusade for human liberation.
The first postmodern revolution” offered itself to the realm via a fancy and evolving net of propaganda, utilizing quite a lot of media: the colourful communiqués of Marcos; the ski mask, uniforms, toy dolls, and different accoutrements of the rebel or sympathizer; and work of art, songs, and different renowned cultural types. applying persuasive exposure, myths, and emblems, the Zapatistas either communicated their message and constructed a transparent aesthetic which could include many messages instantly and self-replicate on a world scale. Jeff Conant deals an interesting and cutting edge software for organizers and educators to appreciate how the Zapatistas' method works, and to proceed constructing and refining their powerful messages of participatory, bottom-up revolution.
Jeff Conant is a author and activist within the San Francisco Bay region and the writer of A group consultant to Environmental Health.