By Amy Handlin
This e-book is the businessperson's consultant to influencing executive judgements with no incurring the price of a certified lobbyist, at a time while these judgements are, more and more, a key to survival.
• Real-world advocacy examples
• Tip sheets, together with "How to paintings a Public Meeting," "Setting expectancies on your Lobbying Effort," and "Don't Waste Your Money"
• "For instance" sidebars, resembling "Time-Wasters and Turnoffs" and "The five largest blunders"
• "You attempt It" exercises
• version advocacy fabrics, together with letters, emails, scripts, testimony, press releases, and more
• pattern legislation, rules, and forms
• A "Learn the Language" thesaurus interpreting the various key jargon utilized in neighborhood and nation government
• source courses for small companies looking govt contracts
Read or Download Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government PDF
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Extra resources for Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government
Work on building relationships; in a public ofﬁce, no currency is more valuable than the trust of key staff. Here are a few ways to earn that trust: • Be helpful. If your research would simplify their work, share it. If you have identiﬁed a new information source, suggest it. • Be visible. Keep your staff appointments. As often as possible, provide material and ask questions in person. Introduce yourself to everyone in the ofﬁce. • Be respectful. Too many citizens treat the average public servant with disdain.
Now that you know your target, it’s time to choose the tools most likely to get—and keep—his attention. TWO Tools No banker would give you a loan just because you sent an email telling him you want the money. On the other hand, why waste your time—and his—in a lengthy personal meeting if all you need to do is cash a check? A variety of tools are available and accessible to every aspiring advocate. With practice, you can wield them with as much skill as a professional lobbyist. In this chapter, you will learn how to use each major tool—and what mistakes to watch out for when you use them.
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Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government by Amy Handlin