By Linda Pinson
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Additional info for Anatomy of a Business Plan: A Step-By-Step Guide to Building a Business and Securing Your Company's Future, 5th Edition
If you store information in a data warehouse for later analysis, your data warehouse systems can help you identify trends within your company in sales, marketing, production, and finance. The sales and marketing data will be particularly useful for managing your marketing plan. Contents of Your Marketing Strategy (Marketing Plan: Section III) In this section of your marketing plan, the contents shift from descriptive to extremely detailed.
Use it to maintain information on alternate insurance companies. If your premiums are suddenly raised or your coverage is canceled, you will be able to refer to the form in order to quickly find another carrier. The Business Financial Statement from the lender or investor asks for information that can be taken from this section. Security As many as a third of small business failures are the result of dishonesty. Security involves not only theft of office supplies, equipment, and inventories by employees and/or customers, but also the theft of information.
Market research methods and results are also delineated in this section. Details about each of these components follow. Identify Target Markets Who are you selling to? Who are your ideal customers? Your target market should be defined in terms of demographics, psychographics, and special characteristics of niche markets, if applicable. html . You will be guided through a full listing of marketing research sites with hot links to each of the resources. Demographics refers to the statistical data of a population, including average age, income, and education.
Anatomy of a Business Plan: A Step-By-Step Guide to Building a Business and Securing Your Company's Future, 5th Edition by Linda Pinson