Download e-book for kindle: A poetics of resistance : the revolutionary public relations by Jeff Conant

By Jeff Conant

ISBN-10: 1849350000

ISBN-13: 9781849350006

ISBN-10: 1849350418

ISBN-13: 9781849350419

Part literary feedback, half media research, and half advertising instruction manual, A Poetics of Resistance offers a refreshingly new tackle the Zapatistas. whereas a lot has been written at the background of the Zapatista insurgency and at the communiqués of Subcomandante Marcos, little or no has been acknowledged approximately Zapatismo: the ideologies, organizing methodologies, and communications concepts of the circulation. The attraction of the Zapatistas, and their survival, has as a lot to do with their ambitions as with the compelling and wildly powerful language and aesthetics they’ve used to exhibit their imaginative and prescient. Weaving jointly various parts of poetics and symbolism, Zapatismo has emerged as whatever solely new: a resolutely radical public relatives crusade for human liberation.

The first “postmodern revolution” offered itself to the realm via a fancy and evolving net of propaganda, utilizing quite a lot of media: the colourful communiqués of Marcos; the ski mask, uniforms, toy dolls, and different accoutrements of the rebel or sympathizer; and work of art, songs, and different renowned cultural types. applying persuasive exposure, myths, and emblems, the Zapatistas either communicated their message and constructed a transparent aesthetic which could include many messages instantly and self-replicate on a world scale. Jeff Conant deals an interesting and cutting edge software for organizers and educators to appreciate how the Zapatistas' method works, and to proceed constructing and refining their powerful messages of participatory, bottom-up revolution.

Jeff Conant is a author and activist within the San Francisco Bay region and the writer of A group consultant to Environmental Health.

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Additional info for A poetics of resistance : the revolutionary public relations of the Zapatista insurgency

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Back in 1994, the first epistles, legend has it, were banged out on a battered Olivetti portable typewriter. ” Later, with the international awareness of his needs as a postmodern Cyrano de Bergerac, Marcos received a laptop and printer, bringing state-of-the-art to the state-of-the-jungle. The messages were carried out of the jungle on foot and traveled through the Catholic diocese of San Cristóbal or the slim pages of a local weekly, El Tiempo, before they reached the national dailies and the Internet lists where they would proliferate.

The messages were carried out of the jungle on foot and traveled through the Catholic diocese of San Cristóbal or the slim pages of a local weekly, El Tiempo, before they reached the national dailies and the Internet lists where they would proliferate. Later, when Marcos left Chiapas for periods of time with the Otra Campaña, communiqués tended to come no longer from “las montañas del Sureste Mexicano,” but from every corner of the Republic. As in the ceremony of the seven staffs, the word is a weapon; as in that ceremony, the word is accompanied, often, by the symbolic gesture— the ski masks donned by the rebel warriors and the wooden guns they carried in their first uprising, the dolls they weave and sell in their noisy, crowded markets and the precise numbers of peasant warriors who walk every inch of Mexico to be heard.

But when the threat appears, watch out. ” Native peoples of the New World, even as they fell to disease and cultural onslaught, have fiercely resisted the colonial invader since 1492. In the case of the Zapatistas and their struggle against the loss of indigenous territory and indigenous culture, this resistance takes many forms, changing tactics with the times. indd 35 5/28/2010 8:53:53 AM 36 Poetics of Resistance cording to the nature of the threat—armed resistance, passive resistance, vocal resistance, silent resistance.

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A poetics of resistance : the revolutionary public relations of the Zapatista insurgency by Jeff Conant


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